Raise Awareness - National Multiple Sclerosis Society

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Raise Awareness

Every connection counts when it comes to increasing awareness and support of our cause.


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Awareness - Every Connection Counts

We are unwavering in our commitment to be at the forefront of building awareness for multiple sclerosis and everyone affected by it. The disease and the MS movement — those engaged in addressing the challenges of MS today while moving toward long-term solutions for tomorrow — become better known each year, but more must be done.

Every connection counts when it comes to increasing awareness and support of our cause. Every individual we connect with personally, every letter we write to an elected official, every person in our Facebook network, every poster we put up, every dollar we raise, every video viewed — each connection has the opportunity to change the world for people affected by MS.

MS Awareness Week 2015

MS Awareness Week 2015 took place March 2-8, creating excitement and galvanizing the MS movement to have even more impact in the coming year! Most important, the activities helped ensure that everyone affected by MS had a platform to be heard – to share their stories and connect with others who share the same passion – and opportunities to take action. Below are just a few of the highlights from MS Awareness Week…

The Power of the MS Community

The MSconnection.org online community was again a focal point – both for people already engaged there and those not yet engaged. During this week alone, more than 33,000 visitors representing 133 countries visited the community and nearly 600 new members joined.

Making and Sharing Connections

Thousands of people created, shared and had conversations about personalized connection images that convey the diversity, determination and passion of their connection to the MS movement. See a few of our favorites in our Facebook album, or browse them all and create your own at MSconnection.org. You can share your own image with your network on social media.

Media Coverage

During MS Awareness Week we garnered highly visible media coverage across the country, securing coverage in Times Square in New York City, on the TODAY show and hundreds of additional print, radio, television and online promotions and stories around the country to share the stories of the MS movement.

Social Media

Coordinated social media efforts leveraging the power and passion of people who care about MS resulted in a huge social media impact during MS Awareness Week. In just one week, three million people viewed MS-related posts and more than 25,000 people shared these posts with their own networks. More than a million people viewed videos shared on social media and 200,000 people engaged directly in the conversation on social media.

Ambassadors Creating Awareness

The MS movement received celebrity shout outs from personalities like Alessandra Ambrosio, Courtney Galiano, Shemar Moore, Julie Roberts, Lauren Bedford Roberts, Robin Roberts and Noah “40” Shebib – all of whom extended awareness through their networks. Hundreds of other influential individuals – from sports stars to media personalities to online bloggers – in communities around the country pitched in too!

Alessandro Ambrosio

Community Impact

A multitude of activities took place in hundreds of communities across the country during MS Awareness Week. Some of the most visible efforts included lighting up – in orange, of course – buildings and bridges in places like Cleveland, Chicago and Boston; live news coverage and other media coverage, social media campaigns supporting awareness activities; and lots of in-person community activities like programs for people with MS, Walks MS fundraising events, and other opportunities to educate and create awareness.

World MS Day is May 27, 2015

World MS Day unites MS organizations globally and raises awareness of multiple sclerosis and those living with MS to improve public understanding and support that will move us closer a world free of MS.

Together We’re Stronger! The 2015 World MS Day campaign is focused on finding positive ways to celebrate both the big and small things that people and organizations have done that help to make life less difficult for people affected by MS – things like:

  • Individuals, groups and organizations that help improve access to health care, public spaces and buildings, accessible transportation, etc.
  • Policy makers who speak up for the interests of people affected by MS
  • People with MS who share their experiences , raise awareness and support others affected by the disease
  • Family, friends care partners who support people with MS each and every day
  • Employers who implement great workplace policies or make reasonable adjustments that enable people affected by MS to stay at work
  • People who fundraise for MS
  • Health care professionals

The idea is that by saying “thank you” and celebrating positive examples of change, we can encourage others to do more as well. To speak up more, to fundraise more and to make changes that remove barriers to access.

How Can You Take Part?

Local MS Awareness Week Activities

Antelope Valley

  • March 1 - 30, Submachine Fundraiser: Present this flyer and 20% of your check will be donated back to Walk MS: Antelope Valley. Write your team name on the flyer to receive the fundraising credit.
  • March 4, Applebee's Fundraiser: Present this flyer and 15% of your check will be donated to Walk MS: Antelope Valley. Hosted by The Sunflowers Walk MS team.

Inland Empire/Coachella Valley

  • March 2 - 8, Loma Linda University School of Allied Health Professionals Promotes MS Awareness Week: The faculty, staff, and students at Loma Linda University School of Allied Health Professionals will be putting up orange ribbons throughout their department for the entire week and wearing orange t-shirts to promote MS awareness.
  • March 2- 8, Sam's Club Promotes MS Awareness in 5 Locations in the Inland Empire: The Ontario, San Bernardino, Corona, Chino, and Palm Desert Sam's Club locations will be promoting and fundraising for Walk MS during MS Awareness Week.
  • March 2 - 4, Great Shakes Fundraiser in Palm Desert: 40% of the proceeds from your shake purchase will go the National MS Society when you mention Walk MS. Click here for the event flyer.
  • March 3, Indio High School AVID and Interact Clubs are Promoting MS Awareness Week: Students will be encouraged to wear orange. Those who do will receive a special reward. Richard Batiste will also be speaking about MS to students.
  • March 4, City of Rancho Cucamonga Proclamation: Mayor Dennis Michael, City of Rancho Cucamonga, will be presenting a proclamation at the city council meeting in recognition of MS Awareness Week.
  • March 5, Volunteer Street Team Day: Join us from 10am - 1pm for mass distribution of flyers and posters that will help inform the community about Walk MS events and activities. We will meet at our Inland Empire office located at 3110 E. Guasti Road, Suite 320. Contact Katherine at Katherine.Lee@nmss.org for more information.
  • March 13, Orange Day at Sunlight Supply in Ontario: Monica McDowell, Team Captain of Team Pressin' On, and her employer, Sunlight Supply, will hold "Orange Day," where they will hold a sign up and pledge drive for Walk MS: Inland Empire.

Kern County

  • March 1, Paint Bakersfield Orange: Help us tie orange ribbons around trees in Downtown Bakersfield for MS Awareness Week! Call 661-321-9512 for more information.
  • March 2 - 8, Frugatti's Carrot Cake Fundraiser: 25% of all carrot cake sales will be donated to Walk MS: Bakersfield. Hosted by the BAMS -- Team Hope Walk MS team. Event Flyer
  • March 7, MS Service Day in Kern County: Volunteers are still needed to help families affected by MS in Kern County! Call Christine at 661-321-9512 for more information.
  • March 14, Sporting Clay Shoot: You are invited to the 2nd annual Sporting Clay Shoot at the Kern County Gun Club. Click here for more information.

Los Angeles County

  • March 1, MS Dance 4 A Cure: Kick off MS Awareness Week will a dance party to support Walk MS Team MS Fits! There will be a raffle for 2 Disneyland Park Hopper Tickets, an amazing bake sale, green screen photos, makeover station, and more. Click here to view the event flyer.
  • March 3, National MS Society Open House (West LA Office): Stop by our offices between 4pm and 8pm for an open house! We will be sharing some exciting timelines of the progress we've made over the years. Join us for a glass of wine, some snacks, and our famous MS Awareness Week Bake Sale.
  • March 4, LA's Walk MS Celebrity Kickoff: Walk MS Team Jersey Shore will be hosting the 2nd annual Walk MS Celebrity Kickoff event at the supperclub los angeles in Hollywood. Tickets are $20 at the door and will benefit the National MS Society. We'll be rolling out the "orange" carpet for our celebrity guests as well as hosting a fabulous silent auction and raffle. Click here to learn more.

Kern County

  • March 7, MS Service Day: Volunteers from the National MS Society, with funding from Chevron, will divide into teams and complete projects for people living with MS in Kern County. Projects may include painting, heavy cleaning, small household repairs, moving furniture, yard work, handyman chores, and more.

San Joaquin Valley

  • March 2, Turning Fresno Orange: Volunteers will be tying orange ribbons at Fig Garden Village, Fresno State, Pelco Schneider Electric, and Fresno City College. Call the Fresno office if you would like to help at 559-439-2154.
  • March 3, Give Back Night at Westwoods BBQ: 20% of your bill (with this flyer) will be donated back to the National MS Society.
  • March 4, Chipotle Give Back Night: Chipotle Fresno State (Shaw & Cedar) will be donating 50% of your bill (with this flyer) back to the National MS Society.
  • March 5, 5th Annual Fresno Taste of Hope: Good food, good wine, great cause. Join us for a wine tasting event at The Tasting Room in Fresno from 5:30pm - 7:30pm. $30/ticket or 2 for $50. Tickets include admission, food and wine. Click here to view the flyer.

Share why you connect

Create your own connection image to share with your network and include in our gallery, then explore the gallery to learn about the connections that will help us end MS forever.

Visit MSconnection.org

Opportunities in your community

For local opportunities to connect with others to raise awareness about MS, identify the area where you’d like to connect and find an opportunity that matches your passion.

Take action

Join an Event

From Walk MS to Bike MS, Challenge Walk, Muckfest, and DIY fundraising , there's an event for everyone. 

Join an Event

Join an Event

Download and share

Help others learn about multiple sclerosis

Helping others better understand this complex and unpredictable disease is a critical part of creating awareness and understanding about MS.
You can view and easily share the videos below, and many other videos available on the Society’s YouTube channel to help others better understand MS and the experience of living with the disease.

MS Connection PSA

Multiple sclerosis destroys connections. It disconnects the mind from the body and people from each other. Defy this disease with the very thing it seeks to destroy: connections. Every Connection Counts: why do you connect? www.MSconnection.org

MS Impacts Us All

Creating awareness is something each of us is committed to — and can act on today. By lending our individual voices, each and every one of us can lay the groundwork for the most viral MS awareness activity to date — by simply sharing.

NOW MS Research

More than 20,000 researchers go to work to create a world free of MS every day. We can stop the disease in its tracks, restore what's been lost, and end this disease forever. Our commitment to people with MS isn't to just get it done, but to do it NOW.

What Is MS?

This video shows what happens in the central nervous system when a person has multiple sclerosis.                                                                                                                                                                                                                                                                                                 


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