Jun 09, 2009
News from the Chair
John Bjornson
Whether you walk, ride a bike or simply sit down for dinner or lunch, our Chapter sponsors a terrific fundraising event for just about everyone. With so many expertly-executed and well-attended events, it’s no wonder that many people believe our events provide all the revenue we need for the programs, services, and research our Chapter funds. Not so.
While the money raised from thousands of event participants accounts for over two-thirds of our yearly revenue, we still depend upon individual donations unrelated to any of our four major events to help us serve the needs of our MS community. Generous individuals, couples and families see the value and impact of what we are doing for people living with MS and step up every year to support our efforts. And whether it’s a check for $25 or a remembrance in a will for much more, every dollar makes a difference.
Today, those individual donations are more critical than ever. The demand for help with day-to-day financial issues has skyrocketed during the recession. People with MS and their families are facing incredibly difficult choices: pay for their medications or pay the rent, keep up their health insurance payments or keep the lights on.
At the same time, unfortunately, our corporate event sponsorships and foundation grants are declining during this difficult economic period. Less money coming in, compounded by more demands for help means we either look to other sources for revenue or fail to assist those who need our support the most.
Thankfully, we have a loyal group of donors who understands how much we count on them. They also understand that we are constantly striving to use their funds as efficiently as possible. A gift of $50 or $100 today goes a long way toward helping us maintain our momentum to meet the needs of people with MS and funding research into new treatments and a cure.
They say that philanthropy is giving of your “time, talent and treasure.” And if you are tightening your belt on the latter, why not consider giving of the former? Volunteers who donate their time and talent to the Chapter are just as valued as those who donate their money. In his inaugural address, President Obama called upon all of us to embrace “a new era of responsibility” and give back to their communities. What better way to respond than to support the community of those with MS?