Every Connection Counts
MS Awareness Week is March 11-17, 2013 and is a way for us to come together to raise awareness about MS. There are so many ways to move it toward a world free of MS: bike, walk, advocate, educate, support – every action is a demonstration of your commitment to the MS movement.
What can you do to spread awareness?
MS awareness can be described as anything intentional that you do to help people understand what multiple sclerosis is, why the Society exists and how individuals and organizations can join the MS movement to create a world free of the disease. The Society strives to help people understand MS, the work our organization is doing to serve people affected by the disease and fund research to end MS forever.
Each of us has a responsibility to build MS awareness, and it is likely you are already meeting this objective. Following are some examples of awareness activities that you may already be doing — and opportunities where further awareness building can be integrated.
Share What You Know
Share what you know with others by using our Connection Kills MS digital downloads for social media sites!
Learn About How MS Impacts You
View the video MS Impacts Us All - and share it with your family and friends.
Connect With Others
Make meaningful connections - when, where and how you want - with easy access to the best content and resources the MS community can bring you through MSconnection.org!
Participate In Or Volunteer At An Event
Walk MS (April 2013) -- A family-friendly, FUN walk with live music and refreshments.
DuskBuster - Take a mid-week break and join the effort to wipe out MS with the Annual MS Duskbuster 5K Run/ 2-Mile Walk!
Bike MS: Waves to Wine Ride - This is a memorable cycling adventure featuring fully-supported scenic routes starts in San Francisco and rides up to Sonoma County. 40, 50, 75, 100, or 150 mile route options are available.
Challenge Walk MS -- This 3-day, 50-mile walk from Carlsbad to San Diego provides an entire weekend of inspiration.
MuckFest - A muddy, obstacle course event. Are you mud-curious, muck-ready or otherwise prepared to rise to the dirty challenge?
Exploring the Connections Campaign
Five years ago, the MS Movement was acknowledged and formalized with the Join the Movement® campaign launched. Since that time, the MS movement has fully embraced the campaign as a formal recognition of our collective efforts and as a call to action for new people to engage with the MS cause. However, the MS movement and how people with MS engage with the cause has evolved.
People acknowledge that they’ve joined the movement but want the question answered of what that really means in terms of action and engagement. As in the Join the Movement campaign, this effort directly reflects what we learned from listening to thousands of people affected by the disease, and understanding what their hopes, frustrations, aspirations, and expectations were. We heard that people wanted a message that was frank, bold and drove action.
The newly launched “MS Kills Connection > < Connection Kills MS” campaign reflects the stark reality of what MS does but more importantly, how the challenges of MS can be overcome by strengthening and growing our connections.Additionally, for those not yet connected to the cause, the campaign creates awareness about MS and its impact on people, and the need to get involved.
The campaign was designed to create urgency and compel people to take action – to make connections that move us all forward in our lives, and toward a world free of MS. Its intention is to be provocative and stimulate discussion ‒ for us all to take notice and take action.The campaign features people living with MS as well as those whose lives have been affected by the disease. Each person in the campaign reflects the human spirit of the many authentic stories and experiences across the movement, and how connections help individuals address the impact of the disease and move their lives, and others, forward.