Volunteer Job Description
| Reports to: | Director, Community Program |
| Location: | Chapter wide |
| Position Summary: | Identify and engage media outlets in specified Chapter area in order to better market the NMSS, Chapter Programs, Services and Advocacy. Create a viable system to be utilized in Program and Outreach efforts. |
Responsibilities/Duties:
- Maintain knowledge of MS, NMSS and local Chapter activities
- Become knowledgeable about NMSS programs and activities
- Serve as liaison for the National Multiple Society and our mission
Community engagement activities
- Identify local media outlets (Cable, print, radio) that reach out to our target audiences and would be most receptive to engaging with the Chapter
- Develop a database of contacts at local media outlets who can help promote and market the programs & activities in their area. Include religious organizations, hospitals, and community service groups
- Identify the procedures for getting program information into newspaper and calendar listings as well as PSAs
- Research opportunities to educate about MS and the programs & services of the NMSS.
- Develop newsworthy story idea that can be coupled with a program opportunity. Examples are: results for a state or local MS study, a local person who has overcome obstacles to live well with MS, a grant received by our chapter
Qualifications:
- Excellent telephone/written communication skills
- Professional, friendly, and creative
- Prepared to speak with reporters and editors about your story
- Willingness and ability to learn and effectively communicate about MS and the NMSS.
- Ability to work independently
- Computer skills: Proficient with Microsoft Office 2003 or compatible software, internet use
- Must have own transportation if working from a Chapter office
- Must have own internet access if working from home
Training/Orientation Provided:
- Training about NMSS & MS
- Training on programs and services of the organization
- Ongoing support provided by staff liaison to keep Specialist updated
Support:
- Provide dedicated computer/notebook
- Bi-monthly meetings with staff in person or by phone as needed
Time Commitment:
- 2-5 hours weekly, maximum 20 hours per month
- Work can be done at Chapter office or at home as convenient and cost effective
- Minimum one year project commitment
Impact:
- Utilization of media relation skills to increase awareness of MS and the programs and services of the NMSS
- Expand access of programs & services to people not currently aware of the Society
- Increase Chapter capacity to partner with media outlets to improve the visibility of programs and services that improve the quality of life for people with MS
Sustained Outcomes:
- Increased awareness of MS & the NMSS
- Improve the quality of life for those affected by MS
Benefits:
- Establishment of local media contacts
- Create portfolio of stories that can be utilized for professional growth opportunities
- Potential for written recommendation from the chapter
- Expand personal knowledge of MS & the NMSS
- Positive impact on the lives of people affected by MS
- Provide opportunities for people affected by MS to engage with the Chapter