Coordinator of Public Relations and Marketing
Location: Raleigh, NC
Hours: Full time
The PR and Marketing Coordinator is responsible for maximizing the chapter’s effectiveness in marketing and promoting fundraising and special events; effectively implementing a social media plan to advertise and cultivate event participants, volunteers, and fundraisers; and planning and executing the purchasing of advertising.
Responsibilities include:
- Provide strategic input on marketing strategy as it relates to social media, media buying, and media sponsorship for fundraising and special events,
- Guide the chapter’s efforts to find creative and effective methods for increasing fundraising event participation though marketing and promotion,
- Oversee the chapter’s event social media strategy,
- Support the event coordinators and task forces in connecting with their local media and soliciting media sponsorship,
- Create an overall strategic event communication plan and external communication schedule,
- Produce marketing materials, both digital and print,
- Write copy for marketing materials including articles, press releases, print advertisements, radio and TV advertisement scripts, social media updates, brochures and direct mail letters,
- Work with marketing vendors to produce and disseminate collateral materials,
- Be responsible for the chapter’s efforts to attain media placements, impressions and media sponsorships,
- Help to create and cultivate relationships with the media and related companies to improve coverage,
- Work with media buyer on marketing campaigns involving a media buy budget,
- Work with the development department to develop and implement overall marketing and public relations timelines for special events and fundraising initiatives,
- Develop and maintain relationships with fundraising event participants, volunteers, and fundraisers, enabling them to share their personal stories online, with news outlets, in Society collateral, etc.,
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Assist Development department in creation on event web pages and e-mail campaigns
Qualifications
- Bachelor’s Degree with zero to two years of experience in marketing and communication
- Experience in event marketing, marketing strategy development, creation of advertising materials, and social media strategy
- Knowledge and proven skills are required in relationship building, marketing, public speaking, communication and problem solving.
- Ability to balance multiple tasks and work independently.
- Proficiency with Microsoft Office (Word, Excel, Outlook).
- A positive attitude towards the National Multiple Sclerosis Society, persons with multiple sclerosis and other persons with disabilities.
To apply, please submit resume and cover letter to Jen Gawler, PR and Marketing Manager at jennifer.gawler@nmss.org by May 15, 2012.