Commitment to the Movement
Based in Manhattan, Wieden+Kennedy New York is a full-service advertising agency with a staff of 125, and has produced groundbreaking work for clients including ESPN, Nike NYC, Jordan Brand, ONE.org, the ABC Television Network and Sharp.
In 2006 Wieden+Kennedy New York worked for a year, pro bono, with the Society to develop a new voice and look to totally transform the way MS and the National MS Society are viewed, right down to the very color that has been associated with the Society for the past 60 years. The ground-breaking initiative introduced a new way of talking about MS that focused on the universal elements of what it means to live with this chronic and unpredictable disease. The agency donated over $1 million in time and creative talent to launch a movement by and for people with MS. After spearheading the launch of the MS movement, Wieden+Kennedy put their focus on introducing a new platform for the Society’s premiere fundraising events—Bike MS and Walk MS.