The National MS Society’s corporate partners are an invaluable source of funding, inspiration and person-power in the movement toward a world free of MS. The Society gratefully acknowledges the following companies for boosting the movement’s visibility during MS Awareness Week, and thanks the committed employees of these organizations for being a part of the MS movement.
Each day during MS Awareness Week we will spotlight some of the companies participating in MS Awareness Week:
Clear Channel is a longtime supporter of the MS movement. Their involvement in MS Awareness Week and commitment to ending MS grows each year. This year their multi-channel distribution of the Society’s TV and radio public service announcements includes a specially-developed radio spot featuring musician and impresario Alan Osmond, who lives with MS. They are also running the Society’s web banner ads on their radio stations’ Web sites. The Society’s PSA will run on Clear Channel’s Spectacolor Digital Billboard—the most technologically advanced digital billboard in the world, located in the heart of Times Square.
Several of our pharmaceutical partners joined together to fund a direct-mail piece that a million households with connections to the Society will receive during MS Awareness Week. Our partners for this mailing are EMD Serono and Pfizer Inc, Teva Neuroscience, Novartis Pharmaceuticals, Genentech/Biogen Idec. and Bayer HealthCare Pharmaceuticals. From involvement with national programs to supporting local chapter education and awareness opportunities, these companies are longtime partners with the Society and their collective commitment to ending MS has made a real difference in the lives of people with multiple sclerosis.
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Christopher & Banks, the clothing retailer, developed a jewelry line called the MS Collection and donated a portion of proceeds to the Society. In its first year the line raised over $100,000 for the Society, and MS Awareness Week marks the release of the 2008 line. This year’s items, $14-$24, can be ordered online.
Endless Pools is new to MS Awareness Week this year. The maker of compact, temperature-controlled swimming pools supported the Society’s viral e-mail campaign that went to half a million people to launch MS Awareness Week 2008.
The Vitamin Shoppe has been a longtime partner of the Society. This year they have joined the movement during MS Awareness Week by producing and placing “door clings” on the front door of each of their 300+ stores nationwide, ensuring that millions of consumers will see MS messages throughout the month of March.
Microsoft has named the Society one of 10 causes to receive donations from its i’m initiative. MS Awareness Week will be highlighted through their i’m Connected e-newsletter, which will be distributed during MS Awareness Week.
Westfield Shopping Centers has been an MS Awareness Week supporter from the start. They’re placing MS Awareness Week signage throughout their locations nationwide, and are using the week as a kickoff event for their many Walk MS teams across the country.
Developers Diversified Realty manages shopping centers in 45 states, Puerto Rico and several other countries, and they are placing MS Awareness Week signage in many of their properties for the third year in a row.
