May 01, 2013
FOR IMMEDIATE RELEASE CONTACT: Susan Ashline
April 30, 2013 OFFICE: 585-271-0805 (X70344)
Moving Fashion Forward for Multiple Sclerosis
Canandaigua, NY – Doreen Pool is captain of Walk MS Canandaigua team, “PVH Cares”, and that title is no understatement.
On Sunday, May 5, the team Pool has led for about 20 years will join roughly 400 others at the Inn on the Lake in Canandaigua for a walk to raise funds for the National MS Society Upstate New York Chapter. Funds go toward research to find a cure for multiple sclerosis, and toward local programs and services.
Pool is PVH’s IZOD store manager in Fashion Outlets Niagara Falls USA. PVH corporation is one of the largest global apparel marketing companies based in the United States. They represent high-profile fashion brands, including Calvin Klein, Van Heusen, IZOD, and GH Bass & Co. Stores are located in outlet malls stretching from Pittsburgh, Pennsylvania, to Buffalo, New York, and reaching to the Finger Lakes.
Pool said she’s “proud to work for a company that believes in giving back to the community with corporate challenges, such as Walk MS.”
Team PVH Cares has grown in participants each year, and is comprised mainly of PVH store managers from across Upstate New York. Each year, the group sets a goal that is a 10-15% from the previous year, and last year, they raised more than $10,000 for the MS cause.
“Not only do the employees get sponsorship from friends and family,” said Pool, “but the corporation allows in-store employees to campaign for funds by asking shoppers to donate.”
The in-store campaign runs for about five weeks leading up to Walk MS.
Since the stores are located in outlet malls scattered throughout the northeast in the division Pool operates from, she keeps it interesting by changing the walk location each year. The chapter holds Walk MS in 19 Upstate locations.
“This way, each part of the team isn’t required to travel a significant distance to participate,” she said. “This helps draw more walkers every year, and it’s interesting to see different areas of the region and meet employees from the various stores.”
Pool says it’s a lot of work coordinating the walk across the significant store geography, encouraging employees to walk, tracking customer donations and all the other details for a corporate challenge of this magnitude. Not only does Pool manage the annual Walk MS responsibilities, she also holds a demanding position as a full-time store manager for PVH. Her constant motivation is a close relative.
“She was diagnosed with multiple sclerosis 20 years ago,” said Pool. Right away I decided to go to upper management and ask if one of our challenges could be Walk MS. They readily agreed, and we haven’t looked back.”
Pool and her team will be wearing matching bright, yellow t-shirts with orange printing that reads “PVH Cares”. She is confident that with years of successful fundraising and a growing team of walkers.
“As long as MS exists,” said Pool, “there isn’t an end in sight to the support PVH Corporation will give this challenge.”
Indeed, PVH Cares.
If you’re interested in joining Walk MS Canandaigua, you can register on site the day of the event, or online at walkMSupsateny.org.
What: Walk MS Oneonta
Where: 770 South Main Street, Canandaigua, NY
When: Sunday, May 5; registration 9 a.m.; walk starts 10 a.m.
How: Participants can register on site the day of the event, or online at walkMSupsateny.org.
For more information, contact Susan Ashline, Communications Manager, 585-271-0805 (x70344), Susan.Ashline@nmss.org.
About multiple sclerosis and the National MS Society Upstate New York Chapter: Multiple sclerosis, an often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed. The rate of diagnosis in Upstate New York is about double the national average. MS affects more than 2.1 million people worldwide and more than 12,800 people in the 50-county region served by the Upstate New York Chapter. For more information, visit www.MSupstateny.org.