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Bimbo Bakeries USA Back to School Promotion to Benefit Society’s Scholarship Fund

September 7, 2012

The Society is excited to announce that Bimbo Bakeries USA (BBU) is continuing its support for the MS movement through a back-to-school campaign that will ‘help erase MS’ and benefit the National MS Society’s scholarship program.

Through the retail support of Sam’s Club locations across the country, BBU will promote custom displays and featured products to help raise MS awareness and promote a 5 cents per package product donation back to the Society. The promotion runs September 8 through October 26 and includes the following BBU brands:
  • Arnold / Oroweat Pocket Thins
  • Entenmann's Little Bites
  • Sara Lee Classic Wheat
  • Sara Lee Whole Grain White
  • Thomas Muffins, Bagel Thins, and Raisin Bread

About Multiple Sclerosis

Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million people worldwide.


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