Sam’s Club: Maximizing a local relationship and making a nationwide difference
April 5, 2013
Sam’s Club has a longstanding community-based relationship with the National MS Society. In 2011 they decided to enhance and expand their support by launching a nationwide grassroots fundraiser. In just six short weeks, through associate cookouts and lunches, bowlathons and dodge ball tournaments, in addition to member donations for items including MS bracelets, hot dogs and kettle corn, Sam’s Club raised $1.2 million to benefit people affected by MS in local communities. Each year since this amazing and inspiring program was established by Sam’s Club operations staff from across the country, it has grown exponentially and this year resulted in $2 million being raised in six weeks!
Sam’s Club associates have also dedicated volunteer service hours to Society chapters across the country to submit for additional grant funding through the Walmart Foundation Volunteerism Always Pays (VAP) program. Core to the Walmart and Sam’s Club culture is associate dedication to being active in their local communities and getting involved with charitable organizations that matter most to them and their families. The Society will feature several of these first hand personal stories on its website and on its social media channels.
“We want to thank Sam’s Club associates and members for their support and dedication to achieving a world free of MS. Funds raised through the Sam’s Club initiatives will make a real difference in the lives of families affected by MS in communities across the country.” said Cyndi Zagieboylo, President & CEO of the National MS Society.