Bike MS: Coastal Challenge 2014 Moves to Santa Monica
April 23, 2014
National Multiple Sclerosis Society’s Annual Southern California Ride from Santa Monica to Santa Barbara Features Ocean Views and Routes for all Experience Levels
Santa Monica – A new start venue, point-to-point structure, and exciting new coastal routes are the centerpieces of the annual Bike MS Coastal Challenge: Santa Monica to Santa Barbara to be held on October 11 & 12, 2014. Organized by the National Multiple Sclerosis Society, the ride is moving to the Civic Center in Santa Monica, CA. MS (multiple sclerosis), an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. More than 104,000 Southern California residents live with the disease.
Relocating to Santa Monica creates great new routes featuring priceless views of the Pacific Ocean, and challenging, but rewarding, hill climbing through the Santa Monica Mountains. Cyclists will ride 30, 65 or 100 mile route options on Saturday, and 35 or 50 miles on Sunday. Cyclists who opt for the 65 and 100 mile route options on Saturday will travel north from Santa Monica, ending at San Buenaventura State Beach in Ventura, while 30 mile cyclists begin and end their first day in Ventura. All riders depart from Ventura on Sunday morning as they make their way to picturesque Santa Barbara City College with either 35 or 50 mile route options. Multiple route options and varying levels of difficulty during the two-day ride make this year’s Coastal Challenge the perfect choice for all experience levels.
“Moving the ride to a point-to-point will turn a good ride into a great ride,” said Tom Regal, veteran rider and chair of the volunteer-led Southern California & Nevada Chapter Bike Leadership Team. “This is a great opportunity to increase ridership and fundraising to help people living with MS in Southern California and Nevada. We’re delighted with the great support and positive response we’ve seen from both our veteran riders and those who will be joining us for the first time. This is an exciting year for the Coastal Challenge.”
To participate in Bike MS Coastal Challenge: Santa Monica to Santa Barbara, each rider agrees to raise a minimum of $350 to help people with MS in Southern California and Nevada, and to fund cutting-edge research to stop progression, restore function, and end MS forever. Riders and volunteers can register online at www.bikeMSsocal.org. Donations for riders and teams are also accepted by clicking “Donate” and entering the rider’s name. For more information, contact Kari Boatner at Kari.Boatner@nmss.org or 310-479-4456 ext. 66135.
About the Southern California & Nevada Chapter of the National Multiple Sclerosis (MS) Society
The Southern California & Nevada Chapter of the National MS Society provides comprehensive programs and advocacy to assist and empower the more than 20,000 individuals residing in Southern and Central California and Nevada who are affected by MS annually. The Southern California & Nevada Chapter is also a driving force of research for the prevention, treatment and cure of MS and contributes funds to support 350 National MS Society research projects worldwide. The Chapter has offices in Bakersfield, Fresno, Las Vegas, Los Angeles, Ontario, Reno and Santa Barbara.
About Multiple Sclerosis
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million people worldwide.