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The Connecticut Chapter works to improve the quality of life for people affected by MS in Connecticut and raise funds for critical MS research. Join the movement toward a world free of MS.


Kenneth W. Gronbach to Speak at Connecticut Executive Choice Awards

September 4, 2013

PLANTSVILLE, Conn. – The National MS Society, Connecticut Chapter, has named Kenneth W. Gronbach, president of KGC Direct, LLC, keynote speaker for this year’s Connecticut Executive Choice Awards. The dinner event takes place on Tuesday, Sept. 17, at the Aqua Turf Club in Plantsville.

Ken Gronbach

Gronbach, a graduate of California State University at Long Beach, now heads up KGC Direct, LLC, a consumer and retail advertising agency that he launched in the 1980s.

An internationally renowned demographer, he has been able to forecast societal, commercial, economic, cultural, and political phenomena with uncanny accuracy. Using these skills, he helped one of his clients, a fashion apparel retailer, grow from $10 million in annual sales to more than $400 million a year.

Gronbach is the author of multiple books, one of which is currently a best-seller: “The Age Curve: How to Profit from the Coming Demographic Storm.” He has also written “Common Census, The Counter-Intuitive Guide to Generational Marketing,” which was released in 2005, and “Decades of Differences, Making it Work,” a comprehensive guide to coping with three generations in the workforce. He has just completed a new book, “Demography is Destiny, The Incredible Power of People.” It is expected to be released in early 2014.

Gronbach shares his research and insights as a public speaker. Traveling across the country, his messages are accented with patriotism, as he believes the “United States is the best nation on earth, and that the country’s best days are ahead.”

The Connecticut Executive Choice Awards event recognizes and honors exceptional professionals in Connecticut who have made contributions to the business, civic, or cultural betterment of our community.

The dinner event, hosted by Jeff Stoecker, anchor with NBC Connecticut, will take place Tuesday, Sept. 17, at the Aqua Turf Club in Plantsville. The cocktail reception starts at 6 p.m., and the dinner and program will begin at 6:45 p.m.

More than 6,000 Connecticut residents live with multiple sclerosis, a potentially debilitating disease for which there is no cure. Funds raised by the chapter through events, such as the Connecticut Executive Choice Awards, fund scientific research and provide for the continuation of vital programs and services offered by the National MS Society, Connecticut Chapter to people in Connecticut diagnosed with MS.

The Aqua Turf Club is located at 556 Mulberry Street in Plantsville. For tickets or sponsorship opportunities, please contact Meg Staubley at 860.913.2550, ext. 52524, or

To learn more about multiple sclerosis and the many ways to get involved, please visit


Caitlin Shaffer, of Simsbury, is a sophomore at Bowdoin College, located in Brunswick, Maine. Shaffer is volunteering with the Communications Department of the National MS Society, Connecticut Chapter. 

About the Connecticut Chapter of the National Multiple Sclerosis (MS) Society

The Connecticut Chapter strives to provide knowledge and assistance to help people with MS and their families maintain the highest possible quality of life. These goals are achieved through vital national and local programs.

About Multiple Sclerosis

Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million people worldwide.


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