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The New York City- Southern New York Chapter works to improve the quality of life for people affected by MS in the five boroughs of New York City, Westchester, Putnam, Rockland, Orange and Sullivan counties and raise funds for critical MS research. Join the movement toward a world free of MS.

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Chapter Receives Support from Run Fund

May 8, 2014

Contact:
Liz Samurovich
liz.samurovich@nmss.org
212-453-3209

The New York City- Southern New York Chapter of the National MS Society today announced a new engagement with the RUN Fund, which includes a cause-related digital advertising initiative to support the Chapter’s Walk MS 2014 fundraising event. With the support of RUN, the leader in mobile-focused programmatic advertising technology, the RUN Fund is helping reach the Chapter’s potential donors through a robust pro-bono digital advertising campaign.

This new partnership aligns with RUN’s unique philanthropic endeavors, wherein the company invests its time and corporate profits in non-profit organizations to run pro-bono programmatic campaigns on its cross-channel advertising platform. The collaboration between the Chapter and RUN was spearheaded by Kimberly Glaser, RUN’s product manager, who holds personal interest in helping the National MS Society achieve its mission of finding a cure for multiple sclerosis.

“With the generous support of the RUN Fund, we are breaking new ground to engage with our donors and raise awareness for Walk MS, our signature fundraising event,” said Robin Einbinder, chapter president. “I have no doubt that this digital advertising campaign will galvanize the community to help raise more funds for local programs and services for people affected by MS.”

“We treat our RUN Fund campaigns with the same white-glove service that our paid campaigns receive, and for that reason we’ve been able to drive new team signups for the Walk MS event, as well as donations and awareness.  It’s incredibly moving to work for RUN, an organization that supports the causes that matter most to its employees, and to be able work meaningfully on behalf of the MS Society,” said Glaser.

About the New York City – Southern New York Chapter of the National Multiple Sclerosis (MS) Society

The New York City – Southern New York Chapter of the National MS Society is committed to helping the 10,000 people living with multiple sclerosis in the five boroughs and Westchester, Putnam, Rockland, Orange and Sullivan counties continue moving their lives forward. The chapter raises funds locally to support the Society’s critical research initiatives and to provide hundreds of comprehensive support services and educational programs for people living with MS, their family and friends. For more information, visit www.MSnyc.org.The New York City – Southern New York Chapter of the National MS Society is committed to helping the 10,000 people living with multiple sclerosis in the five boroughs and Westchester, Putnam, Rockland, Orange and Sullivan counties continue moving their lives forward. The chapter raises funds locally to support the Society’s critical research initiatives and to provide hundreds of comprehensive support services and educational programs for people living with MS, their family and friends. For more information, visit www.MSnyc.org.

About Multiple Sclerosis

Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million people worldwide.

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