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The Wisconsin Chapter works to improve the quality of life for people affected by MS in Wisconsin and raise funds for critical MS research. Join the movement toward a world free of MS.


Cyclists Will Ride Toward a World Free of MS at Bike MS: TOYOTA Best Dam Bike Tour

June 18, 2015

Registration is open for the August 1-2 ride.

More than 1,500 cyclists are expected to raise more than $1.5 million to support cutting-edge research and life-changing programs and services for people living with multiple sclerosis at the 32nd Annual Bike MS: TOYOTA Best Dam Bike Tour, taking place on August 1-2 in southeastern and south-central Wisconsin. Registration is available online at or by calling 855-372-1331.

The ride is part of the premier fundraising cycling series hosted by the National Multiple Sclerosis Society and provides all participants with professional bike mechanics, medical and mechanical support vehicles, frequent rest stops, a finish line celebration and more. Those who raise $1,000 or more earn the year’s commemorative cycling jersey. All riders receive a free T-shirt and completer bag.

Riders choose from 50-, 75- or 100-mile route options each day, traveling from Waukesha County Technical College in Pewaukee to University of Wisconsin-Whitewater on Saturday and from U.W.-Whitewater to WPS Health Insurance in Madison on Sunday. Riders can opt to ride Saturday only, with buses provided from Whitewater on Saturday night and Sunday morning.

Returning for a second year is the I Ride with MS program, a way of honoring participating cyclists who identify that they have been diagnosed with MS. They receive a free I Ride with MS jersey and T-shirt, along with other special recognition throughout the ride weekend. More than 60 people diagnosed with MS took part in the program last year.

All riders are asked to raise a minimum of $300 and pay a non-refundable $55 registration fee, although first-time participants who have not yet signed up can waive the registration fee by using discount code BDBTrookie2015.

WHEN: August 1-2

WHERE: Waukesha County Technical College (800 Main St., Pewaukee) to the WPS Health Insurance Campus (1717 W. Broadway, Madison) by way of U.W.-Whitewater (800 W. Main St., Whitewater)

PARTICIPATION/ VOLUNTEER REGISTRATION: Visit or call 855-372-1331 to register as a rider or volunteer, or to donate.

WHY: Proceeds raised will support cutting-edge MS research and life-changing programs and services for people living with MS.

Bike MS is the largest fundraising cycling series in the U.S. The 100,000 participants nationwide include people living with MS, their friends, families and neighbors, along with corporate teams and individuals who enjoy the challenge and camaraderie of cycling events. There will be 100 Bike MS rides across the country in 2015 including Wisconsin’s.

National Bike MS sponsors include Primal Wear, Bicycling Magazine, TRUE Fitness, Genzyme | MS One to One, Kenda Tires, Topeak and Showers Pass. Locally, Bike MS: TOYOTA Best Dam Bike Tour is sponsored in part by Milwaukee and Madison area TOYOTA dealers: Andrew, Don Jacobs, East Madison, Heiser, Hesser, Jack Safro, Kenosha, Racine, Ruda, Russ Darrow, Smart and Wilde; WPS Health Insurance; Columbia St. Mary’s and Wheaton Franciscan Healthcare.

Click here to see the number of people in each Wisconsin county who have disclosed to the National Multiple Sclerosis Society that they have been diagnosed, and click here for an indication of the local economic impact.

About Multiple Sclerosis

Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are leading to better understanding and moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million people worldwide.


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